The following case study gives an in-depth look at how VisiPak packaging from Sinclair & Rush has been employed by alternative fashion brand Ed Hardy to promote their latest fragrance launch.
The Ed Hardy Brand produced two new fragrances in 2015, one for men and one for women, each with an incredibly unique visual characteristic, whereby the contents of the bottles both displayed two different coloured immiscible liquids, with the intention for them not to be mixed. This was designed as a fundamental selling point to help their product stand out from their competitors.
The 'Love Is' brand in its distinctive bottle (left); packaged inside a VisiPak Tube (centre) to clearly display the bottle design that the brand is now synonymous with. This is mirrored in the men’s fragrance packaging design (right).
I just wanted to inform you that your staff member Melissa West was the most diligent worker. Helping me get exactly what I needed and making sure everything was perfect. She seems to really care about doing the best job you can and she also check back with me to see if I receive my product that everything is okay.
Kathy, Business Owner
We are very pleased doing business with you and we do appreciate the way you treat your customers. Your sales team leader is always there to help. We are a "happy" customer since 2013 and hope to be one for another very long period.
Gert, International Buyer
We have had the absolute pleasure of working with Sinclair & Rush since 2009. Over the course of our relationship, they have supplied a high level of customer service and quality which we are extremely grateful for. And we look forward to working with them further in the years to come.
Susie, Electric Motor Manufacturer
Thank you, for the excellent service. The way we operate, there are many time sensitive projects and prompt, professional service such as yours is very much appreciated.
Steve, Automotive Buyer
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