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Supplier of Plastic, Rubber & Foam Component Parts since 1950

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'Perfection is not attainable. But, if we chase perfection, we can catch excellence' - Vince Lombardi

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The following case study gives an in-depth look at how VisiPak packaging from Sinclair & Rush has been employed by alternative fashion brand Ed Hardy to promote their latest fragrance launch.

The Ed Hardy Brand produced two new fragrances in 2015, one for men and one for women, each with an incredibly unique visual characteristic, whereby the contents of the bottles both displayed two different coloured immiscible liquids, with the intention for them not to be mixed. This was designed as a fundamental selling point to help their product stand out from their competitors.

The 'Love Is' brand in its distinctive bottle (left); packaged inside a VisiPak Tube (centre) to clearly display the bottle design that the brand is now synonymous with. This is mirrored in the men’s fragrance packaging design (right).


Free Delivery is available on all orders placed through our website. Place your order online with us today at… https://t.co/MjJO2bbQvG

15 January 2019

Today we took delivery of our brand new product overview brochure! It contains an overview of all of our best produ… https://t.co/wFIWPArQp0

14 January 2019

'We pride ourselves in being able to offer premium products at competitive prices!

11 January 2019

#ThrowbackThursday to when Mary Branson used our Clear Packing Tubes as part of her art installation. We think they… https://t.co/HCIeFADCGC

10 January 2019

Do you need Injection Moulded and Vinyl Dip Moulded caps? Look no further! View our caps range at https://t.co/q4sEZ5xyRG.'

08 January 2019
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