The following case study gives an in-depth look at how VisiPak packaging from Sinclair & Rush has been employed by alternative fashion brand Ed Hardy to promote their latest fragrance launch.
The Ed Hardy Brand produced two new fragrances in 2015, one for men and one for women, each with an incredibly unique visual characteristic, whereby the contents of the bottles both displayed two different coloured immiscible liquids, with the intention for them not to be mixed. This was designed as a fundamental selling point to help their product stand out from their competitors.
The 'Love Is' brand in its distinctive bottle (left); packaged inside a VisiPak Tube (centre) to clearly display the bottle design that the brand is now synonymous with. This is mirrored in the men’s fragrance packaging design (right).
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Jenny, Professional Buyer
S&R are very service-minded, and always ready to help. You can always call them, and get info on stock, leadtime and prices on all their items. If you have any request on other parts, they are more than happy to help you with that too.
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Great, quick service and top quality products (based off the nut caps I received)
Really friendly customer service & sales team
We are very pleased doing business with you and we do appreciate the way you treat your customers. Your sales team leader is always there to help. We are a "happy" customer since 2013 and hope to be one for another very long period.
Gert. International Buyer
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