The following case study gives an in-depth look at how VisiPak packaging from Sinclair & Rush has been employed by alternative fashion brand Ed Hardy to promote their latest fragrance launch.
The Ed Hardy Brand produced two new fragrances in 2015, one for men and one for women, each with an incredibly unique visual characteristic, whereby the contents of the bottles both displayed two different coloured immiscible liquids, with the intention for them not to be mixed. This was designed as a fundamental selling point to help their product stand out from their competitors.
The 'Love Is' brand in its distinctive bottle (left); packaged inside a VisiPak Tube (centre) to clearly display the bottle design that the brand is now synonymous with. This is mirrored in the men’s fragrance packaging design (right).
We are very grateful to Allan and the team at Sinclair & Rush for the tremendous support. Thank you to all those who have donated. We are so grateful for the support we’ve received and look forward to continuing our work together for many more years to come.
Debbie Cameron, head of development & fundraising, Fields of Life
Many thanks to John Pope and the team at Sinclair and Rush - you were all really helpful throughout the project, I'm looking forward to working with you on the next installation!
Mary Branson, Artist
I just wanted to inform you that your staff member Melissa West was the most diligent worker. Helping me get exactly what I needed and making sure everything was perfect. She seems to really care about doing the best job you can and she also check back with me to see if I receive my product that everything is okay.
Kathy, Business Owner
We have found Tom & the Sinclair & Rush team to be highly professional. They are quick to help with enquiries and orders placed. Sinclair & Rush are always flexible with delivers and the quality is always good.
Charlotte, Fasteners Industry
We have had the absolute pleasure of working with Sinclair & Rush since 2009. Over the course of our relationship, they have supplied a high level of customer service and quality which we are extremely grateful for. And we look forward to working with them further in the years to come.
Susie, Electric Motor Manufacturer
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