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Supplier of Plastic, Rubber & Foam Component Parts since 1950

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The following case study gives an in-depth look at how VisiPak packaging from Sinclair & Rush has been employed by alternative fashion brand Ed Hardy to promote their latest fragrance launch.

The Ed Hardy Brand produced two new fragrances in 2015, one for men and one for women, each with an incredibly unique visual characteristic, whereby the contents of the bottles both displayed two different coloured immiscible liquids, with the intention for them not to be mixed. This was designed as a fundamental selling point to help their product stand out from their competitors.

The 'Love Is' brand in its distinctive bottle (left); packaged inside a VisiPak Tube (centre) to clearly display the bottle design that the brand is now synonymous with. This is mirrored in the men’s fragrance packaging design (right).


Can you guess what this product is? Answer announced on Monday!

16 February 2019

'MathMat-iQ VisiPak Case Study - 'We were approached by LBT Consultancy to provide a clear packaging solution for M… https://t.co/RPTLUkjPTC

15 February 2019

We know our products and services don't make very good Valentines gifts, however, it would make our hearts warm if… https://t.co/LOFmB5Z32U

14 February 2019

With our extrusion line producing our Clear Plastic Tubing, we are pleased to be able to recycle up to 95% of the w… https://t.co/ptLy40B0Mb

13 February 2019

Have you seen our Plugs & Stoppers range? No? Then what are you waiting for… click this link to view! https://t.co/HqwA8XxTGc

12 February 2019
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