The following case study gives an in-depth look at how VisiPak packaging from Sinclair & Rush has been employed by alternative fashion brand Ed Hardy to promote their latest fragrance launch.
The Ed Hardy Brand produced two new fragrances in 2015, one for men and one for women, each with an incredibly unique visual characteristic, whereby the contents of the bottles both displayed two different coloured immiscible liquids, with the intention for them not to be mixed. This was designed as a fundamental selling point to help their product stand out from their competitors.
The 'Love Is' brand in its distinctive bottle (left); packaged inside a VisiPak Tube (centre) to clearly display the bottle design that the brand is now synonymous with. This is mirrored in the men’s fragrance packaging design (right).
I would strongly recommend S&R to anyone looking for someone to manufacture plastic parts, from both a development and service prospective.
S&R are very service-minded, and always ready to help. You can always call them, and get info on stock, leadtime and prices on all their items. If you have any request on other parts, they are more than happy to help you with that too.
Anders, Partner Distributor
Many thanks to John Pope and the team at Sinclair and Rush - you were all really helpful throughout the project, I'm looking forward to working with you on the next installation!
Mary Branson, Artist
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