The Importance of Product Packaging

The Importance of Product Packaging

When a customer purchases a product they’re really excited about, packaging can play a large part in their experience. Think of the sleek and stylish boxes that new tech gadgets come in, or the personalised, hand stamped touches that often go hand-in-hand with custom orders and how this can add to the excitement of receiving a new item.

The modern customer is looking for an experience when they make a purchase and product packaging can go a long way towards making this experience either a positive or negative one. If you’re getting ready to launch a new product, or you’re keen to revamp an exciting one, you should consider the power of packaging and how this could help your product sell better and resonate with your demographic.

In this post, we’ll explore three important factors you need to consider when selecting packaging for your product.

  1. Style and Branding

When we think of some of the most successful products from major organisations, it’s easy to recall that each typically has a signature packaging style. Some iconic brands are instantly recognisable by a specific colour used in their package, while others find a clever way to include the message of their branding with their packaging.

Your product packaging should in some way incorporate your brand's message and should align with your business and your product. Packaging is one of the first ways that your product can grab the customers’ attention from the shelf, so it’s extremely important that you make it appealing and include your company’s branding or message. You should also take your demographic into consideration when you choose packaging, as you’ll want to ensure that the style appeals to them.

  1. Functionality

One of the most frustrating things for a customer is receiving a product that is broken or damaged because the packaging did not effectively protect the item. Almost equally as frustrating is when an item's packaging is too difficult to open or does not function properly.

To truly achieve functional packaging, you need to strike a balance between providing packaging that protects your product securely and ensuring it is easy to open. Size and weight of packaging should also be taken into consideration, especially if customers will be ordering your products online where they may be charged extra postage for bulky packaging. 

  1. The Experience

Another thing to take into consideration is the customers' experience when receiving and opening your product. The entire process should be straightforward and enjoyable with packaging that is visually appealing, functional, and unique in some way.

Don’t underestimate the power of packaging and including a personal touch. Consumers are again beginning to appreciate the handcrafted feel of days-gone-by, which for decades has been swept aside by impersonal, bulk convenience packaging. By adding a personal touch to your packaging, you’re adding something unique to your brand, and depending on your demographic, this could make all the difference.

If you’re in the process of choosing packaging, browse our Visipak range today! We provide an extensive selection of practical and attractive packaging solutions.


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