VisiPak Tubes Add Premium Appeal to The Cherry Tree’s Multi-Packs

The Cherry Tree is a family-run fine food producer based in the West Country, known for crafting award-winning pickles, chutneys, and preserves since 1997. Dedicated to delivering high-quality, indulgent food experiences, their products are a staple in farm shops, delis, and food festivals across the UK.

In February 2017, The Cherry Tree approached Sinclair & Rush seeking a stylish and practical solution to package their new multi-pack jar ranges. They were looking for a clear, protective, and aesthetically appealing way to present both four-jar and eight-jar gift options. Our VisiPak range immediately stood out as a strong contender.

Working closely with our VisiPak team, multiple formats were tested to ensure optimal fit, clarity, and shelf appeal. A key design requirement was that the tube closure sit flush with the top—allowing for a branded strip to run seamlessly across the entire pack. This small detail created a clean, professional finish that aligned perfectly with The Cherry Tree’s premium brand identity.

VisiPak tubes offer a host of advantages: they are cost-effective, fully customisable, and manufactured in the UK—ensuring quick delivery and reduced shipping costs. More importantly, they support eco-conscious business practices.

As part of our ongoing commitment to sustainability, Sinclair & Rush has recently invested in a pelletiser line. This enables up to 95% of waste material generated during tube production to be reclaimed and reused—an appealing benefit for brands like The Cherry Tree that prioritise environmentally responsible solutions.

“VisiPak was the perfect solution to elevate our gift packs. Working with the Sinclair & Rush team has been a pleasure from start to finish.”
– The Cherry Tree

If you’d like to speak with our VisiPak team, please call 01634 662228, or click here to visit the VisiPak section of our website.

To find out more about The Cherry Tree, click here to visit their website.